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Identification
Brief ID
Brand
Product (optional)
Strategy
Objective
Target Audience
Desired Action
Campaign Context
Key Message
Emotion Arc
Opening
Mood
Feeling
Visual Tone
Music Tone
Middle
Mood
Feeling
Visual Tone
Music Tone
Resolution
Mood
Feeling
Visual Tone
Music Tone
Pacing
Duration Target
Rhythm
Beat Sync
Every beat
Every 2nd beat
Every 3rd beat
Text Overlays
+ Add Text
hook
pain_point
relief
cta_emotional
brand
opening
middle
resolution
Photo Direction
+ Add Photo Slot
opening
middle
resolution
Face
Faces
Hands
Center
Platforms & Compliance
Platforms
pmax
meta_reels
tiktok
youtube_shorts
Google Health Policy compliance check (required for PMax)
Compliance Notes
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